Websites Crafted with Care

Full-Featured and Reliable Websites That Work for Your Business

Need a unique, self-hosted website that outshines expensive, cookie-cutter, subscription-based platforms? Or are you struggling with a WordPress site that needs expert attention? With 25 years of web development and 15 years mastering WordPress, I create personalized, high-quality websites that involve real human interaction, using proven technologies for customized results.

Metatractor Media is John Cole, and I’ve been building websites since 1995.

I started my career as a professional web developer working as an independent consultant in 1995, using the emerging tools and technologies of that time. Later, I joined companies like Vignette, Hoover’s Online (now part of Dun & Bradstreet), and WP Engine as a software developer, focusing on large-scale content management systems. Around 2010, I discovered WordPress and never looked back — it offered the best balance of flexibility, control, and long-term value. Today, I take on select projects where I can make a real impact, building clean, reliable websites with a personal touch.

Why it matters who builds your site

Your website isn’t just a container for information; it carries the frequency of how it was created. A site that’s handcrafted with care, intention, and a sense of who you are communicates something visitors can feel. It’s more than aesthetics; it’s also resonance.

When you build your business entirely on social platforms or large hosting services, you’re operating inside someone else’s ecosystem. Their priorities, design rules, and algorithms shape how your message is seen. As a result, your message often becomes flattened, templated, and lost in the scroll. A custom, self-hosted site offers a different approach. You own it, control the experience, and when it’s created with clarity and presence, it naturally becomes an extension of your voice, building trust, driving attention, and fostering genuine connection.

Web Development Services

Whether you’re starting from scratch, fixing a problem, or just need someone to keep your WordPress site running smoothly — I’ve got you covered.
01

Custom WordPress Sites

For small businesses, professionals, and creatives ready to launch with clarity and control.

I build self-hosted, SEO-friendly WordPress websites with features like e-commerce, blogs, online courses, membership sites, and booking platforms, providing complete control and unique design options. From vision to launch, I create professional, easy-to-manage online systems tailored to your business.

02

Fix & Optimize Your WordPress Site

For anyone dealing with a broken, slow, or frustrating WordPress site.

I specialize in optimizing and enhancing existing WordPress websites, including resolving plugin conflicts, addressing layout issues, and improving performance. Whether your site feels sluggish or something is visibly broken, I’ll get it back on track.

03

Ongoing WordPress Support

For site owners who want peace of mind and a partner they can rely on.

I provide ongoing support to keep your site up to date, secure, and aligned with your goals. This isn’t a subscription service with bots or ticket queues — it’s personalized care for the long-term health of your site.

The Process

Step One

Send me a message

Start by sending me a message through the contact form. Share a quick summary of your project and your ideal timeline. I’ll get back to you promptly to see if we’re a good fit.

Step One

Step Two

Discovery call

If I’m available, I’ll send you a link to schedule a quick Zoom or phone call. We’ll talk through your goals, requirements, and any early questions about scope, timeline, or budget.

Step Two

Step Three

Confirm the Plan

Once we’ve clarified the requirements, deliverables, and terms, I’ll confirm everything in writing. With the plan in place, we’re ready to get started.

Step Three

Step Four

Design & Build

This is where the real work happens. Thanks to clear planning, the build phase tends to move quickly and smoothly. I’ll keep you in the loop as your site takes shape.

Step Four

Step Five

QA & testing

Before launch, I thoroughly test everything — functionality, layout, responsiveness, and performance — to ensure your site works smoothly across all devices and browsers.

Step Five

Step Six

Delivery & Launch

Once we’ve completed testing and final tweaks, I’ll deliver the finished site or functionality and help you go live confidently. You’ll have a clean, working product you can rely on.

Step Six

Recent Work

Legal

Professional law firm website with a unique press section and library of case studies.

Consulting

Consulting website with e-commerce, integrated booking functionality, mailing list, and research library.

Musician

Classic artist with a modern presentation. Creative yet straightforward design with concert lists, galleries, and discography.

Non-Profit

Non-profit website with hero slider, e-commerce store, and custom contact forms. 

Education

Full-featured educational site utilizing Learn Dash course software.

Writer

Author website with rich and imaginative imagery.

Counseling

Human Design and Astrology consulting website with e-commerce functionality.

Counseling

Human Design analysis and counseling website with e-commerce and integrated booking functionality.

Let’s connect & bring your vision to life.

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