Let’s build what your business needs.
Websites, mobile apps, integrations, and custom software for entrepreneurs and growing businesses, with the same person on your project from the first conversation through launch and beyond.
Building for law firms, nonprofits, educators, and growing businesses since 1996.
Hi, I’m John.
I’ve been building for the web since 1996. I started as an independent consultant, spent years as a software developer at Vignette, Dun & Bradstreet, and WP Engine, and have run Metatractor Media from Wimberley, Texas since 2012.
When you work with me, you work with the person writing the code. There’s no account manager in between and no handoff to a junior team. I listen to how your business runs, explain things in plain English, and build software that fits.
I take on a limited number of projects at a time, so each one gets real attention.
What I build
Some projects start with a new idea. Others start with software that never quite fit, or a spreadsheet that grew into the thing holding the business together. Whatever the starting point, I’ll help you figure out what to build and then build it.
Websites & Online Stores
Custom WordPress sites with e-commerce, courses, memberships, and booking. When a plugin doesn’t do what you need, I write one that does, and I keep everything updated and secure after launch.
Mobile Apps
Native iOS and Android apps, from first sketch through App Store and Google Play approval. An app can stand on its own or give your team and customers a piece of a system you already run.
Integrations & Automation
When your tools don’t talk to each other, someone ends up copying data by hand. I connect the services you already use, including payments, CRM, email, and payroll, so information moves on its own.
Custom Business Software
For businesses that have outgrown spreadsheets and subscription tools. Customer tracking, quoting, scheduling, inventory, and reporting, built around how your team works, in the office and in the field.
Recent work
A mix of apps, business software, and websites for people who wanted something built well.
A quiet way to let a few close people know you’re up for company. Light a lamp, and the people you choose can see you’re around until it turns itself off. No feed, no accounts, no read receipts.
Operations Platform
A Texas home services company was running on a field service subscription, shared spreadsheets, and homegrown scripts. I replaced all of it with one system covering sales, quoting, e-signature, payments, scheduling, crew forms, inventory, and payroll. Each of their dealers runs its own branded version from the same codebase.
Consulting site with an online store, bookings, mailing list, and research library.
A classic artist presented for a new audience, with tour dates, galleries, and a full discography.
How we’ll work together
Talk it through
A short call about what you need, your timeline, and your budget. Afterward I put the plan, scope, and terms in writing.
Build it together
You’ll see working pieces early and often, so we can adjust as we go.
Launch and beyond
I handle the move from your old tools, help your team get comfortable, and stay available after launch.
A written estimate before any work starts
You’ll know the scope, what’s included, and the likely cost before you commit. Projects of any size are welcome, from a single fix to a full platform.
You own what I build for you
The code, content, and accounts are yours, and you’ll have access to everything.
Support after launch, your way
Updates, fixes, and new features as you need them, billed hourly or on a monthly retainer.
Have something in mind?
Whether it’s a rough idea or a detailed plan, I’d like to hear about it. Tell me what you’re working on and we’ll figure out the next step together.