Websites Crafted with Care
Full-Featured and Reliable Websites That Work for Your Business
Need a unique, self-hosted website that outshines expensive, cookie-cutter, subscription-based platforms? Or are you struggling with a WordPress site that needs expert attention? With 25 years of web development and 15 years mastering WordPress, I create personalized, high-quality websites that involve real human interaction, using proven technologies for customized results.

Metatractor Media is John Cole, and I’ve been building websites since 1995.
I started my career as a professional web developer working as an independent consultant in 1995, using the emerging tools and technologies of that time. Later, I joined companies like Vignette, Hoover’s Online (now part of Dun & Bradstreet), and WP Engine as a software developer, focusing on large-scale content management systems. Around 2010, I discovered WordPress and never looked back — it offered the best balance of flexibility, control, and long-term value. Today, I take on select projects where I can make a real impact, building clean, reliable websites with a personal touch.
Why it matters who builds your site
Your website isn’t just a container for information; it carries the frequency of how it was created. A site that’s handcrafted with care, intention, and a sense of who you are communicates something visitors can feel. It’s more than aesthetics; it’s also resonance.
When you build your business entirely on social platforms or large hosting services, you’re operating inside someone else’s ecosystem. Their priorities, design rules, and algorithms shape how your message is seen. As a result, your message often becomes flattened, templated, and lost in the scroll. A custom, self-hosted site offers a different approach. You own it, control the experience, and when it’s created with clarity and presence, it naturally becomes an extension of your voice, building trust, driving attention, and fostering genuine connection.
Web Development Services
Whether you’re starting from scratch, fixing a problem, or just need someone to keep your WordPress site running smoothly — I’ve got you covered.
Custom WordPress Sites
For small businesses, professionals, and creatives ready to launch with clarity and control.
I build self-hosted, SEO-friendly WordPress websites with features like e-commerce, blogs, online courses, membership sites, and booking platforms, providing complete control and unique design options. From vision to launch, I create professional, easy-to-manage online systems tailored to your business.
- Custom designs, created with proven themes, page builders & plugins
- Built-in blog, mailing list integration, or e-commerce setup as needed
- Online courses, communities, discussion forums & booking solutions
- Fast, mobile-responsive pages optimized for SEO
- Simple, intuitive content editing — no code required
- Launch support and light training to get you confident

Fix & Optimize Your WordPress Site
For anyone dealing with a broken, slow, or frustrating WordPress site.
I specialize in optimizing and enhancing existing WordPress websites, including resolving plugin conflicts, addressing layout issues, and improving performance. Whether your site feels sluggish or something is visibly broken, I’ll get it back on track.
- Diagnosing slow load times, broken layouts, or plugin issues
- Updating outdated themes and plugins safely
- Cleaning up bloated setups and removing unused junk
- Fixing mobile responsiveness and visual bugs
- Improving site speed, SEO, and reliability

Ongoing WordPress Support
For site owners who want peace of mind and a partner they can rely on.
I provide ongoing support to keep your site up to date, secure, and aligned with your goals. This isn’t a subscription service with bots or ticket queues — it’s personalized care for the long-term health of your site.
- Monthly updates to WordPress, themes, and plugins
- Security checks, spam prevention, and uptime monitoring
- Design refreshes and content updates as needed
- Adding new features and functionality
- Quick responses and plain-English explanations

The Process
Step One
Send me a message
Start by sending me a message through the contact form. Share a quick summary of your project and your ideal timeline. I’ll get back to you promptly to see if we’re a good fit.
Step Two
Discovery call
If I’m available, I’ll send you a link to schedule a quick Zoom or phone call. We’ll talk through your goals, requirements, and any early questions about scope, timeline, or budget.
Step Three
Confirm the Plan
Once we’ve clarified the requirements, deliverables, and terms, I’ll confirm everything in writing. With the plan in place, we’re ready to get started.
Step Four
Design & Build
This is where the real work happens. Thanks to clear planning, the build phase tends to move quickly and smoothly. I’ll keep you in the loop as your site takes shape.
Step Five
QA & testing
Before launch, I thoroughly test everything — functionality, layout, responsiveness, and performance — to ensure your site works smoothly across all devices and browsers.
Step Six
Delivery & Launch
Once we’ve completed testing and final tweaks, I’ll deliver the finished site or functionality and help you go live confidently. You’ll have a clean, working product you can rely on.
Recent Work
Professional law firm website with a unique press section and library of case studies.
Consulting website with e-commerce, integrated booking functionality, mailing list, and research library.
Classic artist with a modern presentation. Creative yet straightforward design with concert lists, galleries, and discography.
Non-profit website with hero slider, e-commerce store, and custom contact forms.
Full-featured educational site utilizing Learn Dash course software.
Human Design and Astrology consulting website with e-commerce functionality.
Human Design analysis and counseling website with e-commerce and integrated booking functionality.
